9: Stakeholders in major sport events
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Major sport events are made possible by focal organizations (i.e., bid and organizing committees) coordinating their various stakeholders throughout the event’s lifecycle. Event stakeholders (like event owners, host governments, promoters, sport organizations, sponsors, community, media, and participants) are important throughout the event’s lifecycle because an event’s success depends on how focal organizations satisfy their stakeholders. However, the diversity of stakeholders and their changing influence can make it difficult to grasp the complexity of major sport events. To address this issue, in this chapter, we (1) describe a stakeholder approach and a sport event lifecycle approach to spatially and temporally understand major sport events; (2) present the focal organizations and analyze their main stakeholders' needs, roles, and behaviours by integrating the two approaches; and (3) critically discuss future research needs in major sport event management. We also provide takeaways for practitioners and students.

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