The introduction discusses the transformation in the landscape of consumer
contracts caused by digitalisation and globalisation and the associated
problems for consumers entering online standard form contracts. These
problems include specific procedural burdens associated with online contract
formation; and a significant level of non-compliance among traders that
relates to both lack of transparency and the presence of unfair terms in
mass market online contracts. The problems are compounded by the scale and
reach of mass market operators who can attract large numbers of users across
the European Union and exert significant control over markets and consumers.
The objective of the book is to question whether the UCTD can effectively
meet the challenges posed by the changed consumer contracting environment
and to assess ways to ensure optimum protection of the collective interests
of EU consumers from the risks posed by the presence of unfair terms in mass
market online contracts.
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