Chapter 17: Understanding the Future trends and innovations of AI-based CRM systems
Category:
Chapter
Published:
20 Jun 2023
Page Range:
279–294
Collection:
Business 2023
DOI:
https://doi.org/10.4337/9781800888555.00021
Keywords:
CRM system; AI based CRM; CRM driven competitiveness
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Artificial Intelligence (AI) technologies have become increasingly important in a rapidly growing business environment. Despite the importance of AI to customer relationship management (CRM) systems, there is a lack of comprehensive literature on the capabilities and effects of this platform. Based on a review of the literature, this study proposes four primary dimensions and twelve sub-dimensions of AI-Base CRM systems.

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Cover Handbook of Big Data Research Methods
Handbook of Big Data Research Methods
Handbook
Published:
20 Jun 2023
Print ISBN:
9781800888548
eISBN:
9781800888555
DOI:
https://doi.org/10.4337/9781800888555
Pages:
334
Collection:
Business 2023
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