Chapter 5: Virtual tribes
Peter Gloor https://orcid.org/0000-0002-7271-3224
Category:
Chapter
Published:
20 Oct 2022
Page Range:
54–67
Collection:
Business 2022
DOI:
https://doi.org/10.4337/9781803924021.00011
Keywords:
Virtual tribes; Fatherlanders; Nerds; Treehuggers; Spiritualists; Indian caste system
Restricted access

This chapter introduces the concept of virtual tribes, whose members live in alternative realities. In particular, it introduces the four key tribes of fatherlanders, nerds, treehuggers, and spiritualists, which directly correspond to the Indian Varna caste system. It also shows how emotional reactions indicate tribe membership. It discusses how collective consciousness is built, and how interaction with other tribe members creates emotional energy for the individual.

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Cover Happimetrics
Happimetrics
Monograph Book
Published:
20 Oct 2022
Print ISBN:
9781803924014
eISBN:
9781803924021
DOI:
https://doi.org/10.4337/9781803924021
Pages:
236
Collection:
Business 2022
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