Chapter 13: Measuring social network structure
Peter Gloor https://orcid.org/0000-0002-7271-3224
Category:
Chapter
Published:
20 Oct 2022
Page Range:
145–156
Collection:
Business 2022
DOI:
https://doi.org/10.4337/9781803924021.00020
Keywords:
Social Network Analysis; SNA; Griffin; Betweenness; Degree centrality; Contribution index; Virtual mirror
Restricted access

Social Network Analysis" or SNA is the science that makes "networking" measurable. SNA tracks relations between different people through the structure of their network. SNA applies graph theory to determine the strength of interactions between individuals. This chapter introduces work done in the last twenty years analyzing email and other electronic communication archives using SNA with the Web-based Griffin analysis tool, a Griffin version is freely available. Griffin can be used to create a virtual mirror of one's own communication behavior by analyzing individual email.

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Cover Happimetrics
Happimetrics
Monograph Book
Published:
20 Oct 2022
Print ISBN:
9781803924014
eISBN:
9781803924021
DOI:
https://doi.org/10.4337/9781803924021
Pages:
236
Collection:
Business 2022
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