Chapter 3: A critical management studies approach to big data
Restricted access

This chapter argues for supplementing Big Data Analytics (BDA) literature with approaches informed by critical management studies. I begin by describing BDA in organizations and explore four current approaches to understanding BDA in this context (as efficiency, skepticism, socio-materiality, and critical data studies). Following a discussion of the four predominant threads of BDA research, I advance an argument that BDA literature should pay more attention to power and resistance within organizations and that there is a need to investigate how BDA enables modes of power and resistance within organizations. This chapter aims to present four current approaches to BDA and subsequently suggests a critical management studies perspective that offers resources for critical investigations into how BDA can alter the exercise of power inside organizations and condition the relationship between subjects inside the organization. This can contribute to improve our understanding of power asymmetries and mitigate the oppression that BDA enables in organizations.

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with you Elgar account
Edited by Mary Godwyn
Handbook