In the last decades, the advent of digital technologies such as the 3D printing impacted the craft firm's business, and the merge between tradition and modernity gave rise to innovative manufacturing logics. By means of qualitative research, the aim of this chapter is to investigate business directions taken by Italian companies in manufacturing context and to understand the role of the 3D printing in these companies. To achieve this research objective, we conducted a case study analysis of 3DiTALY, an Italian company operating in 3D printing business. Our findings provide original insights regarding the digital production, which has reversed the economic logic of traditional manufacturing. 3D printing is a cultural revolution stands in antithesis to a hyper-specialized society where people only perform the activities for which they have expertise. Digital fabrication has shortened the supply chain and reduced related costs by allowing people to independently produce what they need.
Institutional Login
Log in with Open Athens, Shibboleth, or your institutional credentials
Personal login
Log in with your Elgar Online account
-
Front Matter
-
Part I: Understanding craft and artisanal markets
-
Part II: From tradition to innovation: trends and issuesin artisanal and craft making
-
Part III: Entrepreneurship and business models in craftand artisanal markets
-
Part IV: Marketing in craft and artisanal markets
-
Back Matter
