This chapter posits that sports are as local as they are global. In the interplay of global and local has emerged glocal sports, an outcome of the processes of glocalization. Glocalization in turn may be understood as a deeper form of the societal, economic, and cultural connectivity known as globalization. In presenting the subject of glocal sports, this chapter explicates the concept of glocalization and argues that since sports are an important part of the culture as such, glocalization will shed valuable light in understanding its emergence historically and current practice. Glocal sports, an outcome of glocalization marks a shift from the globalization of sports. Sports are intrinsic to human experience and as an integral part of human culture, they can be found even in elementary forms in societies across the world. Drawing empirical references from several countries, it is demonstrated that the evolution of sports, a human universal not only affirms the Weberian rationalization process of formalization out of spontaneity, but it also enriches the very concept of glocalization by adding nuances of the intermingling of cultural practices.
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Front Matter
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Part I: HUMANITIES
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Part II: SOCIAL SCIENCES
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Part III: COMMUNICATION AND MEDIA
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Part IV: NEW RESEARCH FRONTIERS
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Back Matter
