Chapter 14: Digital glocalization
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The chapter addresses glocalization through a particular analytical and empirical lens - that of digitalization, the displacement of analogue technologies by digital technologies, along with the social, cultural and psychological consequences of that shift - and how this exemplifies the interpenetration of the local and global. Far from being a catalogue of "mere connections", global process - and thus global constitution - has always been a blend of connectivity, consciousness and institutionalization. I privilege the Internet as providing highly topical, even seminal, purchase on the convergent properties of globalization today and on the capacity of subjects to conjure or refurbish diverse (g)local imaginaries. I start by looking at some key features of glocalization, and how it is theorized, to establish the range of possible engagements. Then, two empirical domains are chosen to exemplify the ways in which digital glocalization works with and against the grain of global convergence. The first is populism, generally deemed antithetical to globalization, and the digital mediatization of sport, notably of cricket, as a glocal phenomenon.

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