The importance of creativity in educational discourse sways in and out of fashion and recent experience in England suggests that this can occur when the subject becomes a political football. The Labour government that was in power from 1997 to 2010 set the education pendulum swinging once again towards creativity. Publication of the1999 report of the National Advisory Committee on Creative and Cultural Education (NACCCE) All Our Futures (Robinson 1999) eventually proved to be a milestone. Prime Minister Tony Blair declared, ‘Our aim must be to create a nation where the creative talents of all the people are used to build a true enterprise economy for the twenty-first century – where we compete on brains, not brawn’ (Robinson 1999: 6). The report eventually had real impact and support moved from political rhetoric to some well-funded education projects.
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