Handbook of Research on Creativity
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Handbook of Research on Creativity

Edited by Kerry Thomas and Janet Chan

In this timely work, creativity is not defined by an ideal, rather it encompasses a range of theories, functions, characteristics, processes, products and practices that are associated with the generation of novel and useful outcomes suited to particular social, cultural and political contexts. Chapters present original research by international scholars from a wide range of disciplines including history, sociology, psychology, philosophy, cultural studies, education, economics and interdisciplinary studies. Their research investigates creativity in diverse fields including art, creative industries, aesthetics, design, new media, music, arts education, science, engineering and technology.
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Chapter 14: Rating the creativity of products

David H. Cropley and James C. Kaufman


The literature of creativity research recognizes that the ability to produce outcomes that are novel, high quality and appropriate to the task (e.g., Sternberg, Kaufman and Pretz, 2002) is key to defining the creativity of products. Cropley and Cropley (2010) writing from the perspective of engineering and technology, expressed this as the generation of effective novelty. These outcomes are defined very broadly to include products, services, ideas, processes, or procedures (Woodman, Sawyer, and Griffin, 1993). Creativity is seen as a driver of the broader innovation process of modern economies (Florida, 2002). Christensen (1999, p. 1), for example, stresses the key role that creativity plays in the innovation process: it is “. . .about how to find ideas for new products and services that will be unique and valued in their markets”.

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