International Handbook on Ecotourism
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International Handbook on Ecotourism

Edited by Roy Ballantyne and Jan Packer

This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts – it challenges readers to consider the boundaries of what ecotourism is, and could be. The Handbook provides practical information regarding the business of ecotourism; insights into ecotourist behaviour and visitor experiences; and reflections on the practice of ecotourism in a range of different contexts.
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Chapter 22: Risk management and ecotourism businesses

Brent W. Ritchie and Sacha Reid


Risk management assists ecotourism businesses to provide experiences in the safest possible manner, while mitigating potential losses to the business. Therefore, it is essential that ecotourism businesses formally plan for and develop strategies to deal with the possible consequences of unplanned events or circumstances that may pose business risk. This chapter provides an overview of risk management for ecotourism businesses and identifies a range of tools to assist managers in planning and managing risk in the context of ecotourism. The chapter begins by defining risk and risk management from an ecotourism perspective, before providing a systematic framework for understanding and managing ecotourism risks. The remainder of the chapter addresses the components of the framework, providing examples from the scant literature throughout. This chapter emphasizes the importance of managing ecotourism business risks and the process that managers can follow to manage risks appropriately.

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