Management, Marketing, Innovation and Internationalisation
Edited by John R. Bryson and Peter W. Daniels
Chapter 8: Creating and capturing value in the service economy: the crucial role of business services in driving innovation and growth
8. Creating and capturing value in the service economy: the crucial role of business services in driving innovation and growth1 Michael Ehret and Jochen Wirtz INTRODUCTION Developed economies are service economies. Managers and researchers have ye...
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