Chapter 16: Now you see them, now you don’t: using online surveys in HRD longitudinal research
Restricted access

Online surveys are complex, with many factors affecting rates of response. Reasons for non-response are argued here to fall into three main categories: questionnaire design, personal motivation of respondents and distribution methods. The last category is particularly significant in relation to the assumed online preference of Generation X and Y.

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with you Elgar account
Handbook