Cover Research Handbook on Export Marketing

Research Handbook on Export Marketing

Elgar original reference
Edited by
Craig C. Julian
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day.
Restricted access
Handbook
Published:
26 Dec 2014
Print ISBN:
9781781954386
eISBN:
9781781954393
DOI:
https://doi.org/10.4337/9781781954393
Pages:
448
Collection:
Business 2014
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