Chapter 4: Internationalization and knowledge-based strategies of European trade show organizers in Asia: the case of Messe Frankfurt
Restricted access

4. Internationalization and knowledge-­based strategies of European trade show organizers in Asia: the case of Messe Frankfurt Diego Rinallo and Francesca Golfetto INTRODUCTION Various observers have highlighted the state of maturity (and, possib...

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with you Elgar account
Edited by Harald Bathelt and Gang Zeng
Monograph Book