Creativity and innovation are central to the competiveness of businesses and nations in the
current era. Social interaction embedded in communities is increasingly recognized as a rich source
of creative activity. Hence, communities are being nurtured and adopted by business organizations
with the purpose of promoting and appropriating the creative and innovative potential that they
offer. This chapter aims to critically examine the relationship between community, creativity and
innovation to reveal how community can facilitate creative and innovative activity. The chapter
begins by considering the concepts of community, creativity and innovation before going on to
explore the creative potential of community through a review of the communities of practice approach
to understanding and facilitating learning and knowledge generation. This is followed by an
examination of different types of community as sites of creativity and innovation. The potential of
communities to inhibit creativity and innovation is then considered before brief conclusions are
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