This chapter presents evidence that trade fairs play a substantive role in industrial innovation and knowledge generation processes. First, based on interviews conducted at trade fairs, it is illustrated that most exhibitors systematically use these events to present innovations to visitors and acquire information about new products and technologies. Second, findings from an industry survey confirm that trade fairs are consistently ranked among the important information sources for product and process innovation. While not the only or most important influences, these events provide a unique and crucial platform to present innovations, to acquire information about changes in user needs, to collect information about changes in the market, technology and policy environment, to gather information about competitor innovations, and to search for and find problem solutions.
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Show ItemsFront Matter
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Show ItemsPART I: INNOVATION AS A CONCEPT
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Show ItemsPART II: INNOVATION AND INSTITUTIONS
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Show ItemsPART III: INNOVATION AND CREATIVITY
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Show ItemsPART IV: INNOVATION, NETWORKING AND COMMUNITIES
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Show ItemsPART V: INNOVATION IN PERMANENT SPATIAL SETTINGS
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PART VI: INNOVATION IN TEMPORARY AND VIRTUAL SETTINGS
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Show ItemsPART VII: INNOVATION, ENTREPRENEURSHIP AND MARKET MAKING
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Show ItemsPART VIII: GOVERNANCE AND MANAGEMENT OF INNOVATION
