Commercial and digital transformation of Chinese television

Ruoyun Bai

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Chapter 25: Commercial and digital transformation of Chinese television

Ruoyun Bai

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Category:: Handbook Chapter

Published:: 27 May 2016

Page Range:: 360–376

Collection:: Social and Political Science 2016

DOI:: https://doi.org/10.4337/9781782549864.00037

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25. Commercial and digital transformation of Chinese television Ruoyun Bai INTRODUCTION Commercial television in China has evolved out of a geographically and administratively fragmented broadcasting system owned by various levels of government. A...

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Handbook of Cultural and Creative Industries in China

Edited by Michael Keane

Handbook

Published:: 27 May 2016

Print ISBN:: 9781782549857

eISBN:: 9781782549864

DOI:: https://doi.org/10.4337/9781782549864

Pages:: c 576

Collection:: Social and Political Science 2016

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Subjects
- Business and Management
  - Asia Business
- Sociology and Social Policy
  - Sociology and Sociological Theory

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