Handbook on Medical Tourism and Patient Mobility
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Handbook on Medical Tourism and Patient Mobility

Edited by Neil Lunt, Daniel Horsfall and Johanna Hanefeld

The growth of international travel for purposes of medical treatment has been accompanied by increased academic research and analysis. This Handbook explores the emergence of medical travel and patient mobility and the implications for patients and health systems. Bringing together leading scholars and analysts from across the globe, this unprecedented Handbook examines the regional and national experiences of medical tourism, including coverage of the Americas, Europe, Africa, the Middle East, and Asia. The chapters explore topics on issues of risk, law and ethics; and include treatment-focused discussions which highlight patient decision-making, patient experience and treatment outcomes for cosmetic, transplantation, dentil, fertility and bariatric treatment.
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Chapter 13: A review of small-scale niche treatment providers

Olive N.Y. Cheung


While leading medical tourism hospitals in host countries have largely been examined in the literature of medical tourism, much less attention has been paid to small-scale providers, the main focus of this chapter. In comparison to key players in the industry who can afford to invest significantly in their pursuit of medical excellence, small players with relatively limited resources often operate modestly. This chapter argues that for the latter, providing specialty niche treatments is one of the ways to establish their uniqueness; this enables them to survive in an extremely competitive business environment. It investigates the business operations of these small-scale providers and the marketing strategies which they use to attract medical travellers. The chapter also explores issues such as the provision of medical information, informed patient choice and the ethics of business practices.

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