Edited by Hans Landström and Colin Mason
Chapter 6: Investment decision-making by business angels
From the entrepreneur’s perspective, attracting investment from a business angel (BA) is not an easy task. Of course, there are many reasons for this. The chapter argues that entrepreneurs need to understand what drives BAs and how they make investment decisions. Such understanding will improve their prospects of raising finance. Thus, the aim of the chapter is to summarize and synthesize the research on the BA’s investment decisions. In particular, the author focuses on recent research that has explored the critical stage of the investment decision process when the entrepreneur and business angel first meet.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.