Chapter 9: Lessons from the world’s most advanced market for music streaming services
Restricted access

The recent rise in subscription-based music streaming services has caused a heated and polarized debate over genre diversity, business models and revenue streams. On the one hand, music streaming represents a model with the potential of restoring a music economy that has been declining ever since the turn of the millennium. On the other hand, music streaming seems to further skew revenues towards the top international hits, fuelling concerns about the model’s sustainability for large sections of the music economy. Building on two studies of Norway’s experiences from adopting the streaming format, this chapter seeks to understand why subscription-based music streaming seems to be perceived so differently by different segments of the music economy. The chapter presents and discusses explanations to these tensions and suggests possible actions to further develop subscription-based music streaming.

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with you Elgar account
Monograph Book