Research Handbook on Intellectual Property in Media and Entertainment
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Research Handbook on Intellectual Property in Media and Entertainment

Edited by Megan Richardson and Sam Ricketson

The phenomenal growth of the media and entertainment industries has contributed to a fragmented approach to intellectual property rights. Written by a range of experts in the field, this Handbook deals with contemporary aspects of intellectual property law (IP), and examines how they relate to different facets of media and entertainment.
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Chapter 11: Recoding famous brands in advertising and in entertainment products: case studies on the so-called harms of trade mark dilution

Michael Handler

Extract

JOBNAME: Richardson PAGE: 1 SESS: 3 OUTPUT: Fri Dec 9 15:42:55 2016 11. Recoding famous brands in advertising and in entertainment products: case studies on the so-called harms of trade mark dilution Michael Handler* I. CONSTRUCTING AND ACCESSING ...

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