Handbook of Research Methods in Corporate Social Responsibility
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Handbook of Research Methods in Corporate Social Responsibility

Edited by David Crowther and Linne Lauesen

Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. It also includes forward-thinking guidance from experienced academics on the future directions of research in the area.
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Chapter 19: The application of survey methodology in CSR research

Christopher Boachie

Abstract

This chapter provides guidelines for the design and execution of survey research in Corporate Social Responsibility (CSR). The specific requirements of survey research aimed at gathering and analysing data for theory testing are contrasted with other types of survey research. The focus is motivated by the need to tackle the various issues which arise in the process of survey research. This chapter guides the researcher and presents a systematic picture which synthesizes suitable survey practices for research in the CSR context. This will contribute to an increase in the quality of research and, as a consequence, provide details on the application of surveys in CSR research. Surveys reflect societal change in a way that few other research tools do. Organizations have adopted new methods for selecting telephone samples; these new methods were made possible by the creation of large databases that include all listed telephone numbers. The widespread decline in response rates for all types of surveys has been a problem. In the face of this problem, survey researchers have developed new theories of non-response that build on the persuasion literature in social psychology. Surveys have adopted many new methods of data collection; the new modes reflect technological developments in computing and the emergence of the Internet.

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