The customer journey as a tool for business innovation and transformation

Judith Gloppen; Berit Lindquister; Hans-Peter Daae

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Chapter 6: The customer journey as a tool for business innovation and transformation

Judith Gloppen, Berit Lindquister, and Hans-Peter Daae

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Category:: Monograph Chapter

Published:: 30 Sep 2016

Page Range:: 118–136

Collection:: Business 2016

DOI:: https://doi.org/10.4337/9781784716646.00013

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6. The customer journey as a tool for business innovation and transformation Judith Gloppen, Berit Lindquister and Hans-Peter Daae INTRODUCTION An ongoing shift in Norway Post towards being a more customer- oriented service organization has emp...

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International Perspectives on Business Innovation and Disruption in Design

Edited by Robert DeFillippi, Alison Rieple, and Patrik Wikström

Monograph Book

Published:: 30 Sep 2016

Print ISBN:: 9781784716639

eISBN:: 9781784716646

DOI:: https://doi.org/10.4337/9781784716646

Pages:: c 320

Collection:: Business 2016

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Front Matter
Introduction
PART I: Business models
PART II: Service design
- Chapter 5: Disrupting conventions in development: from ‘beneficiaries’ to ‘co-designers’
- Chapter 6: The customer journey as a tool for business innovation and transformation
PART III: International and multinational design interventions
- Chapter 7: Researching the design innovation process in a multinational: an empathic approach to the application of the Delphi technique
- Chapter 8: The application of design as an enabler to the disruptive delivery of innovation through both the offshore and outsourcing of new product creation to India
PART IV: Aesthetics and psycho-spatial dynamics
- Chapter 9: Breaking the routines: artistic and design interventions as a tool for developing creativity in organizations
- Chapter 10: The psycho-spatial dynamics of workplace designs for creative disruption
PART V: Design capabilities
Index

Subjects
- Business and Management
  - Knowledge Management
  - Organisational Innovation
- Innovation and Technology
  - Knowledge Management
  - Organisational Innovation

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