Research Handbook on Digital Transformations
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Research Handbook on Digital Transformations

Edited by F. Xavier Olleros and Majlinda Zhegu

The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.
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Chapter 16: The gamification of education and business: a critical analysis and future research prospects

Amy DuVernet, Alberto Asquer and Inna Krachkovskaya


Among the digital transformations that impact the present state of the economy and society, gamification, or the application of game mechanics in non-game contexts, represents a promising approach that capitalizes on opportunities arising from the widespread availability of digital information and technology. While this technique has received a considerable amount of interest and enthusiasm, empirical work has produced mixed results with regard to its effectiveness in directing and influencing behavior. This chapter aims to critically assess gamification in the context of academic research on digital transformations. In summarizing the literature on gamification, we differentiate the concept from other similar approaches and provide an explanation of the mechanisms through which gamification exerts influence over behaviors. We also review some critical arguments against current types of gamification, outline a research program aimed to clarify several unresolved questions about gamification, and discuss ways in which gamification can play a transformative role in the evolving digital environment.

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