Chapter 14: A summary and review of new product diffusion models and key findings
Restricted access

The authors critically examine models of the diffusion of new products and the turning points of the diffusion curve in this chapter, emphasizing the drivers, specifications, and estima_tion methods. Important generalizations are provided about the characteristics of the diffusion process and stages of the product life cycle.

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with you Elgar account
Handbook