A summary and review of new product diffusion models and key findings

Deepa Chandrasekaran; Gerard J. Tellis

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Chapter 14: A summary and review of new product diffusion models and key findings

Deepa Chandrasekaran

and

Gerard J. Tellis

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Category:: Handbook Chapter

Published:: 23 Feb 2018

Page Range:: 291–312

Collection:: Business 2018

DOI:: https://doi.org/10.4337/9781784718152.00025

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The authors critically examine models of the diffusion of new products and the turning points of the diffusion curve in this chapter, emphasizing the drivers, specifications, and estima_tion methods. Important generalizations are provided about the characteristics of the diffusion process and stages of the product life cycle.

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Handbook of Research on New Product Development

Edited by

Peter N. Golder

and

Debanjan Mitra

Handbook

Published:: 23 Feb 2018

Print ISBN:: 9781784718145

eISBN:: 9781784718152

DOI:: https://doi.org/10.4337/9781784718152

Pages:: 480

Collection:: Business 2018

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Front Matter

PART I: INTRODUCTION AND OVERVIEW

PART II: IDEA GENERATION

PART III: MARKET ANALYSIS

PART IV: PRODUCT DESIGN AND DEVELOPMENT

PART V: COMMERCIALIZATION

PART VI: MARKET OUTCOMES

Subjects
- Business and Management
  - Marketing

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