A summary and review of new product diffusion models and key findings

Deepa Chandrasekaran; Gerard J. Tellis

Handbook of Research on New Product Development

Research Handbooks in Business and Management series

Edited by Peter N. Golder and Debanjan Mitra

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Handbook

Published in print:: 23 Feb 2018

ISBN:: 9781784718145

eISBN:: 9781784718152

DOI:: https://doi.org/10.4337/9781784718152

Pages:: 480

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Chapter 14: A summary and review of new product diffusion models and key findings

Deepa Chandrasekaran and Gerard J. Tellis

Handbook Chapter

Published:: 23 February 2018

Category:: Handbook Chapter

DOI:: https://doi.org/10.4337/9781784718152.00025

Pages:: 291–312 (22 total)

Collection: Business 2018

Abstract

The authors critically examine models of the diffusion of new products and the turning points of the diffusion curve in this chapter, emphasizing the drivers, specifications, and estima_tion methods. Important generalizations are provided about the characteristics of the diffusion process and stages of the product life cycle.

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