A review of crowdfunding research and findings

Venkat Kuppuswamy; Barry L. Bayus

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Chapter 17: A review of crowdfunding research and findings

Venkat Kuppuswamy

and

Barry L. Bayus

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Category:: Handbook Chapter

Published:: 23 Feb 2018

Page Range:: 361–373

Collection:: Business 2018

DOI:: https://doi.org/10.4337/9781784718152.00028

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Crowdfunding is a relatively new form of venture financing that allows entrepreneurs to appeal directly to the general public (i.e., the “crowd”) for help getting their innovative ideas off the ground. Due to the growing number of online crowdfunding communities and availability of public data, academic research is beginning to explore the drivers behind successfully crowdfunded projects. In this chapter, we summarize key findings from reward-based, lending-based, equity-based, and donation-based crowdfunding studies. Based on our review, we propose several promising directions for future research.

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Handbook of Research on New Product Development

Edited by

Peter N. Golder

and

Debanjan Mitra

Handbook

Published:: 23 Feb 2018

Print ISBN:: 9781784718145

eISBN:: 9781784718152

DOI:: https://doi.org/10.4337/9781784718152

Pages:: 480

Collection:: Business 2018

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Subjects
- Business and Management
  - Marketing

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