Cover Handbook of Research on New Product Development

Handbook of Research on New Product Development

Research Handbooks in Business and Management series
Edited by
Peter N. Golder
and
Debanjan Mitra
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Restricted access
Handbook
Published:
23 Feb 2018
Print ISBN:
9781784718145
eISBN:
9781784718152
DOI:
https://doi.org/10.4337/9781784718152
Pages:
480
Collection:
Business 2018
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