Sustainable development through consumer well-being and life satisfaction: preliminary findings and strategy implications from study in India

Sanjay K. Jain; Parul Goel

Emerging Dynamics of Sustainability in Multinational Enterprises

New Horizons in International Business series

Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

This review addresses some of the pertinent questions arising out of the fast changing dynamics of sustainability development in multinational enterprises focusing their strategies, practices and models on emerging economies. Contributors from India, Europe and the United States offer fresh perspectives on strategic considerations for firms as well as case material.

Monograph Book

Published in print:: 26 Feb 2016

ISBN:: 9781784718527

eISBN:: 9781784718534

DOI:: https://doi.org/10.4337/9781784718534

Pages:: c 336

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Chapter 8: Sustainable development through consumer well-being and life satisfaction: preliminary findings and strategy implications from study in India

Sanjay K. Jain and Parul Goel

Monograph Chapter

Published:: 26 February 2016

Category:: Monograph Chapter

DOI:: https://doi.org/10.4337/9781784718534.00017

Pages:: 164–183 (20 total)

Collection: Business 2016

Extract

8. Sustainable development through consumer well-being and life satisfaction: preliminary findings and strategy implications from study in India Sanjay K. Jain and Parul Goel 8.1 INTRODUCTION The last three decades have witnessed an increasing c...

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