Chapter 5: Place brand meaning-making: culture, ethos and habitus
Restricted access

Extant approaches to understanding the role of culture and meaning in place branding often neglect two of its most important components: ethos and habitus. This chapter discusses how these aspects of culture address fundamental elements of experience that are inextricably linked to the process of meaning-making in place branding. A theoretical analysis provides the basis for the conceptualisation of a creational approach to place branding. In particular, the study introduces the concepts of ethos and habitus into place branding literature and integrates these concepts into a creational approach to branding that embraces service-dominant logic and the co-creation paradigm to provide a more holistic and sensitive awareness of how they can be understood and managed.

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with your Elgar account
Edited by