Chapter 8: Smell it, taste it, hear it, touch it and see it to make sense of this place
Category:
Handbook Chapter
Published:
30 Jun 2017
Page Range:
124–144
Collection:
Business 2017
DOI:
https://doi.org/10.4337/9781784718602.00018
Restricted access

Our senses connect us to the world around us and mediate the perception of our sense of place. This chapter discusses the importance of our sensory perception for developing place brands and contributes to the area of research methods by showing how sensory knowledge contributes to a multi-dimensional perspective on place branding. Further, it proposes the inclusion of sensory knowledge as a research focus, and sensory capital as a dimension to be developed in researching places and, particularly, in place branding and marketing.

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Cover Handbook on Place Branding and Marketing
Handbook on Place Branding and Marketing
Edited by
Adriana Campelo
Handbook
Published:
30 Jun 2017
Print ISBN:
9781784718596
eISBN:
9781784718602
DOI:
https://doi.org/10.4337/9781784718602
Pages:
c 272
Collection:
Business 2017
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