Chapter 11: Place Brand Biography: something special or same old story?
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In a recent study, Jill Avery and colleagues made the case for ‘Brand Biography’, arguing that it represents a new departure for our understanding of branding. This chapter considers that claim in relation to place branding. It finds that Place Brand Biographies predate Avery et al.’s breakthrough and, drawing upon Mark Cousins’ cinematic biography of Belfast, ponders the essentially ontological assumption that places are ‘living things’.

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