Chapter 11: Place Brand Biography: something special or same old story?
Category:
Handbook Chapter
Published:
30 Jun 2017
Page Range:
178–200
Collection:
Business 2017
DOI:
https://doi.org/10.4337/9781784718602.00022
Restricted access

In a recent study, Jill Avery and colleagues made the case for ‘Brand Biography’, arguing that it represents a new departure for our understanding of branding. This chapter considers that claim in relation to place branding. It finds that Place Brand Biographies predate Avery et al.’s breakthrough and, drawing upon Mark Cousins’ cinematic biography of Belfast, ponders the essentially ontological assumption that places are ‘living things’.

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Cover Handbook on Place Branding and Marketing
Handbook on Place Branding and Marketing
Edited by
Adriana Campelo
Handbook
Published:
30 Jun 2017
Print ISBN:
9781784718596
eISBN:
9781784718602
DOI:
https://doi.org/10.4337/9781784718602
Pages:
c 272
Collection:
Business 2017
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