Handbook on Place Branding and Marketing
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Handbook on Place Branding and Marketing

Edited by Adriana Campelo

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
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Chapter 11: Place Brand Biography: something special or same old story?

Stephen Brown

Abstract

In a recent study, Jill Avery and colleagues made the case for ‘Brand Biography’, arguing that it represents a new departure for our understanding of branding. This chapter considers that claim in relation to place branding. It finds that Place Brand Biographies predate Avery et al.’s breakthrough and, drawing upon Mark Cousins’ cinematic biography of Belfast, ponders the essentially ontological assumption that places are ‘living things’.

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