Cover Handbook on Place Branding and Marketing

Handbook on Place Branding and Marketing

Research Handbooks in Business and Management series
Edited by
Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
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Handbook
Published:
30 Jun 2017
Print ISBN:
9781784718596
eISBN:
9781784718602
DOI:
https://doi.org/10.4337/9781784718602
Pages:
c 272
Collection:
Business 2017
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