Edited by Michael H. Morris and Eric Liguori
Chapter 2: What entrepreneurship educators do not understand about: creativity and how to teach it
Creativity is integral to the entrepreneurial process. Yet creativity in the entrepreneurship classroom is given scant attention because of the challenges of outcome consistency and appropriate rubrics that build credibility. This chapter reveals 10 teaching behaviors that inhibit creativity in the classroom and demonstrates 10 approaches for achieving superior creative outcomes in student entrepreneurs.
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