Chapter 12: Sustainability through stakeholder value creation: Redesigning an MBA curriculum
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The demand to educate students who can create value while acting in sustainable and socially responsible ways is increasing in today’s business climate. Preparing these future managers and leaders requires that sustainability and corporate responsibility are addressed from multiple perspectives in order to teach them not only how to identify the stakeholder viewpoints but also how to balance value creation for each. In this chapter, the authors describe the comprehensive approach taken in a professional MBA program to develop a holistic approach to value creation. Rather than viewing various stakeholders as competing, students cultivate an appreciation for an integrative approach to stakeholders in an ethically, socially, and environmentally responsible manner.

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