Handbook of Research on Franchising
Show Less

Handbook of Research on Franchising

Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
Buy Book in Print
Show Summary Details
This content is available to you

Chapter 1: Research contributions to understanding franchising

Frank Hoy, Rozenn Perrigot and Andrew Terry

If the inline PDF is not rendering correctly, you can download the PDF file here.