Handbook of Research on Franchising
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Handbook of Research on Franchising

Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
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Chapter 16: Internationalization of franchise networks

Maria Jell-Ojobor and Josef Windsperger


This chapter provides an overview and critical evaluation of the international franchise literature. It distinguishes four main research streams, which are analysed according to theoretical and methodological framing, data collection, operationalization and measurement issues, as well as empirical and conceptual findings. These core research themes refer to the home country as well as host country factors that induce internationalization of franchise firms, the choice of governance structure of international franchise firms and the relational aspects of international franchise networks. Finally, the chapter discusses limitations of the existing research and concludes with some recommendations for future research.

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