Chapter 31: Combining qualitative and quantitative research: semiotics, structuralism, and content analysis
Category:
Handbook Chapter
Published:
27 Jul 2018
Page Range:
373–383
Collection:
Business 2018
DOI:
https://doi.org/10.4337/9781785366284.00039
Restricted access

This chapter examines how semiotics, structuralism and content analysis – key qualitative and quantitative research methodologies – can be applied to research in the discipline areas of tourism and hospitality. The strengths and weaknesses of these three approaches are examined in this chapter, along with a discussion about how the methodologies can be incorporated into tourism research.

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Cover Handbook of Research Methods for Tourism and Hospitality Management
Handbook of Research Methods for Tourism and Hospitality Management
Edited by
Robin Nunkoo
Handbook
Published:
27 Jul 2018
Print ISBN:
9781785366277
eISBN:
9781785366284
DOI:
https://doi.org/10.4337/9781785366284
Pages:
c 584
Collection:
Business 2018
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