Chapter 7: Service innovation: towards a religious trajectory
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This chapter is devoted to the research perspectives opened up by including consideration of religious dynamics in service innovation. It first discusses the various types of innovation activities that are carried out within religious organizations. Then it focuses on how service companies, especially in banking, tourism and retailing, rely on the religious determinant to develop new products and services and new ways of producing goods and services. Finally, the chapter draws up an agenda for future research in the field of religion related service innovation. This agenda is divided into three research trajectories: (a) a deepening of the existing research paths; (b) a sectoral expansion of the religion related innovation topic, for example in the field of personal and household services or knowledge intensive services; and (c) the inclusion of new theoretical and managerial issues such as the impact of religion on the service relationship and on the process of co-innovation.

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