Chapter 10: The interplay of green marketing and sustainable supply chain management
Category:
Handbook Chapter
Published:
29 Mar 2019
Page Range:
148–170
Collection:
Business 2019
DOI:
https://doi.org/10.4337/9781786434272.00014
Restricted access

Green marketing and sustainable supply chain management are two emerging topics over the last two decades. Interestingly, the overlap between these two areas is seldom explored despite the close relationship between marketing and supply chain (especially industrial marketing). This chapter aims to provide a brief review on the two areas, and to identify potential studies concerning these two areas. Then, a holistic framework integrating these two topics is recommended.

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Cover Handbook on the Sustainable Supply Chain
Handbook on the Sustainable Supply Chain
Edited by
Joseph Sarkis
Handbook
Published:
29 Mar 2019
Print ISBN:
9781786434265
eISBN:
9781786434272
DOI:
https://doi.org/10.4337/9781786434272
Pages:
c 616
Collection:
Business 2019
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