Women Entrepreneurs and the Myth of ‘Underperformance’
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Women Entrepreneurs and the Myth of ‘Underperformance’

A New Look at Women’s Entrepreneurship Research

Edited by Shumaila Yousafzai, Alain Fayolle, Adam Lindgreen, Colette Henry, Saadat Saeed and Shandana Sheikh

Taking a fresh look at how performance is defined by examining the institutional power structures and policies, eminent scholars herein explore ways to overcome constrained performance and encourage women’s entrepreneurial activities through a variety of methodological approaches and geographical contexts.
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Chapter 12: The influence of gender on social orientation and familyfriendly policies in community-based enterprises in Brazil

Luisa Delgado-Márquez, Rachida Justo and Julio O. De Castro

Abstract

Luisa Delgado-Márquez, Rachida Justo and Julio De Castro’s chapter studies gender in social interactions and its impact on the implementation of family-friendly policies in the context of community-based enterprises in Brazil. Considering the prevalence of gender egalitarianism in entrepreneurial teams in community-based enterprises, the authors explore the influence of gender on the motivations, outcomes and challenges of these enterprises. Their analyses of the Solidarity Economic Enterprise Database created by the Brazilian government suggests that the presence of women in founding teams in community-based enterprises has a positive impact on the social motivations and achievements of the businesses and on the implementation of family-friendly policies, but not on the businesses’ social challenges. The authors highlight the role of gender in influencing business-related decisions, and suggest that studying the role of gender in social interactions helps to determine whether women can influence decision-making and can leverage economic, social, moral or political advantage for themselves, thus negating their image as underperforming entrepreneurs.

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