In this chapter, the authors analyse Ubisoft’s Montreal ecosystem. They show how the Ubisoft studio is the central actor that orchestrated a unique ecosystem in videogames through the building of a rich ‘middleground’, conceived as a set of intermediary platforms and devices that connect and integrate formal organisations and informal collectives. They argue that the success of the development of the Ubisoft studio and of the dynamism of the city in the domain of videogames is due to the progressive building by the main parties in this field of such a middleground that provides the essential qualities of an ecosystem: generative dynamism, resilience and power of attraction.
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