Tourism geographies cannot be divorced from the institutional environments within which they are set. While individual agency is clearly important, the academic acceptability of approaches, turns, frames and paradigms is externally determined. This chapter argues that the search for a research agenda is reflective of academic structures and practices, writ fine in tourism geographies. This is not to suggest that they do not have value; rather it is to note that such institutional agendas and turns cannot be separated from interests and may have little empirical linkage to issues of relevance, ethics and public contribution. Any research agenda is therefore emergent and of its time. However, the chapter concludes that any lasting contribution needs to move beyond self-serving opportunism and focus on geography’s synthetic research capacities and engagement.
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