This chapter addresses a major issue for tourism futures, i.e. the issue of climate change. Here the topic is discussed regarding the situation in the European Alps, a major region for alpine skiing, but also a region already hit by climate change. Hence, adaptation strategies such as artificial snowmaking have been practiced for a while, but climate change impacts differ greatly. Investments in snowmaking can be appropriateforkeeping or increasingcompetitiveness in some regions, but areless effective in other regions. It is likely that the ski market will contract as a result of climate change to the benefit of the remaining ski areas at least until the middle of the twenty-first century. Hence, simple coping mechanisms such as artificial snowmaking will not be capable ofsustaining skiing tourism in the region. This induces a situation where new questions have to be asked regarding the future of the Alps as a tourist destination.
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