Cover Handbook on Customer Centricity

Handbook on Customer Centricity

Strategies for Building a Customer-Centric Organization
Research Handbooks in Business and Management series
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
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Handbook
Published:
30 Aug 2019
Print ISBN:
9781788113595
eISBN:
9781788113601
DOI:
https://doi.org/10.4337/9781788113601
Pages:
c 368
Collection:
Business 2019
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