Cover Handbook of Research on Customer Engagement

Handbook of Research on Customer Engagement

Research Handbooks in Business and Management series
Edited by
Linda D. Hollebeek
and
David E. Sprott
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
Restricted access
Handbook
Published:
11 Nov 2019
Print ISBN:
9781788114882
eISBN:
9781788114899
DOI:
https://doi.org/10.4337/9781788114899
Pages:
c 544
Collection:
Business 2019
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