In macro-business classes, we often try to help our students recognize how abstract concepts from class unfold in many different contexts. If students are able to recognize concepts across contexts and levels of analysis, then they may have the opportunity to develop their entrepreneurial and strategic skills on routine basis. Movies can be a useful and engaging tool for helping students cultivate their ability to transfer class concepts into other contexts. In particular, the movie Night of the Living Dead can be used as a type of Rorschach ink blot test for challenging students to see abstract business metaphors.
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Front Matter
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PART I: LEADING EDGE RESEARCH PERSPECTIVES
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PART II: MODEL UNIVERSITY ENTREPRENEURSHIP PROGRAMS
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PART III: BEST PRACTICE INNOVATIONS INSIDE AND OUT SIDE THE CLASSROOM
